So, in simple terms: a captive portal is the front door to public WiFi.

Benefits for Different Groups

• For End-Users
  • Free fast and reliable WiFi access instead of using mobile data.
  • Extra perks like coupons, loyalty points, or travel updates shown during login.
• For Venue Owners (shops, malls, hotels, cafés)
  • Branding: the login page looks like your business, not a generic WiFi pop-up.
  • Customer insights: collect basic data (with consent) to understand visits and repeat customers.
  • Marketing: promote offers, events, or discounts right when people connect.
• For Telcos and WiFi Providers
  • Scalability: manage thousands of hotspots from one system.
  • Revenue models: offer free basic WiFi and sell premium packages or sponsored access.
  • Compliance: log consent and user sessions

How to Make a Captive Portal

1. Choose a platform - a solution like Linkyfi captive portal makes it easy to set up and customize.
2. Design your login page - add your logo, colors, and messages.
3. Pick access rules - free login, social media login, SMS code, or premium tiers.
4. Add extras - coupons, surveys, or ads if you want to engage users.
5. Launch and monitor - see how many users connect and how your campaigns perform.

The Bottom Line

A captive portal is more than just a WiFi login page. It’s a tool that makes internet access engaging and useful for users, while giving businesses and telcos a way to connect, market, and grow. With solutions like Linkyfi, creating a captive portal takes minutes - and it can turn guest WiFi into a win-win for everyone.

With Scratch & Win game, Teknosa collects valuable presence and opt-in data and increases visit to sales conversion ratio.

How it works

1. The customer enters the store and sees the Scratch & Win campaign image
2. Connects to Guest WiFi network from mobile phone
3. Captive portal opens. He enters his phone, receives the verification SMS. Enters the verification code and Name
4. Scratch & Win SMS is sent to successfully registered customers

Here is a short demo video explaining the flow:

Scratch & Win Demo

Very effective gamification usecase

Are you ready to grow your business with WiFi marketing?

Contact us to find out how BuWiFi measures offline customer behavior and builds customer loyalty. Leverage your Guest WiFi to gain a competitive edge.

Gamification is the integration of gaming elements, such as sweepstakes, free coupons, scoring points and, competing with other people for some reward on a digital platform in order to encourage participation on this platform. When you combine gamification with your Guest WiFi, and you have got yourself an entertaining data-collector.

Using Guest WiFi registration process, during or after, you can give your customers free gifts, coupons and a fun time by having them play an exciting game while you gather vital information.

Scratch & Win (Kazı Kazan) is a successful gamification scenario to engage visiting customers

Customers who connect to Guest WiFi (as a new registration or login) can participate Scratch & Win game and get a discount gift voucher at Teknosa stores. We have distributed 1000s of discount coupons using this game.

With Scratch & Win game, Teknosa collects valuable presence and opt-in data and increases visit to sales conversion ratio.

How it works

1. The customer enters the store and sees the Scratch & Win campaign image
2. Connects to Guest WiFi network from mobile phone
3. Captive portal opens. He enters his phone, receives the verification SMS. Enters the verification code and Name
4. Scratch & Win SMS is sent to successfully registered customers

Here is a short demo video explaining the flow:

Scratch & Win Demo

Very effective gamification usecase

Are you ready to grow your business with WiFi marketing?

Contact us to find out how BuWiFi measures offline customer behavior and builds customer loyalty. Leverage your Guest WiFi to gain a competitive edge.

Businesses understand this need for connectivity, but often overlook the Guest WiFi channel as part of an omni-channel strategy.

Omni-channel experiences are about leveraging data to develop physical experiences that act, behave, and can be understood like digital experiences.

Guest WiFi marketing is a critical tool within an omni-channel marketing strategy, whether you are a larger retailer, a shopping mall, a museum, or a co-working space.

Key Benefits

Delight your guests with easy WiFi connectivity

Create an easy login portal and onboard guests with our simple user interface. When guests return to your venue the network remembers their details. Customers will spend more time and money in a venue offering guest WiFi.

Enrich CRM Data

Collect and unify offline (In-store visits, Guest WiFi, POS and loyalty programs) and online (Website and app, Ecommerce, Digital Marketing) customer touchpoint data.

Every time a customer signs into your Guest WiFi, it is an opportunity to identify and validate that customer’s profile. Once a valid profile is secured, it enables personalized content that is relative to the individual, delivered in the moment, and is based on past behavior. This customer authentication - using guest WiFi - can be the bridge between your company’s CRM system and its foot traffic and closing this gap means more valid user profiles and better marketing ROI.

Guest WiFi data is also first party data, defined as data collected directly from your audience. When you leverage Guest WiFi as a marketing channel, 100% of that data comes from first-party relationships with clear consumer opt-ins vs. second or third-party data that can come from a myriad of sources.

Properly obtaining and leveraging 1st party data has become an increasingly important topic as data privacy and GDPR-like regulations continue to be an intensely debated topic both domestically and abroad.

Collect and monetize your opt-in shopper data with WiFi marketing​

Transform your WiFi network into a powerful marketing asset that builds customer database, promotes business and collects valuable insights.

Are you ready to grow your business with WiFi marketing?

Contact us to find out how BuWiFi measures offline customer behavior and builds customer loyalty. Leverage your Guest WiFi to gain a competitive edge

This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at risk customers.

Also, the performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

WiFi Marketing allows business owners and marketers to send targeted advertising and behavior-driven promotions to people, via online advertising and email marketing, to customers who have logged into your Guest WiFi.

WiFi Analytics is important for effective WiFi Marketing

WiFi Analytics is the process of collecting and analyzing anonymous data from WiFi-enabled devices through WiFi access points. This provides key performance indicators (KPIs) such as dwell times, frequency, and other advanced location analytics for physical locations.

Once a customer opts into the Guest WiFi landing page, their individual presence analytics are associated to the customers profile. This process enables our WiFi marketing platform, BuWiFi, to track the performance of all campaigns sent to customers down to someone walking back into their door.

How Are Customer Profiles Built with WiFi Marketing?

A customer profile is a description of a business’ customers typically stored in a company’s customer relationship management software (CRM). It includes demographics, behavior data, zip codes, birthdays and customer contact information, such as email address or phone number.

With integration, our Enterprise WiFi marketing solution, BuWiFi, automatically build customer profiles for physical locations by combining customer data from Guest WiFi landing page.

Key Benefits of WiFi Marketing

With WiFi Marketing, retailers can increase customer engagement, footfall traffic and dwell time with personalized offers, sweepstakes and surveys.

Personalise and Enhance Shopper Experience

With WiFi Marketing, venue owners can deliver location based, personalised content and reach your customers via SMS at the right time and location.

Engage your customers through smarter campaigns and sweepstakes

BuWiFi is a powerful marketing automation solution where you create automated messaging and see measurable results. Drive in-store conversion with personalized offers, automatically delivered to customers when they enter your store, engage with a department, or after they leave.

Increase dwell time, loyalty and generate new revenue streams for your business

Increase foot traffic & dwell time with personalized offers. Build happy, satisfied, brand loyal customers that come back time and time again.

Are you ready to grow your business with WiFi marketing?

Contact us to find out how BuWiFi measures offline customer behavior and builds customer loyalty. Leverage your Guest WiFi to gain a competitive edge

Without data you’re just another person with an opinion.
W. Edwards Deming
Data Scientist

Footfall cameras just count heads but WiFi Analytics goes beyond that: You measure, understand and boost store performance with WiFi Analytics.

Our solution, BuWiFi, enables you to collect key customer data and begin to understand how visitors interact within your venue. We offer advanced presence analytics for venue owners to understand the location potential and success in getting visitors inside a store.

How can in-store analytics benefit a business?

The most common advantages of WiFi Analytics includes:

1. Get rich metrics and actionable insights of in-store shopping behaviour

Get the same common web metrics and reach par with online stores. Create custom audiences based on demographics such as age, gender, and shopping behaviour.

2. Enrich CRM Data

Collect and unify offline (In-store visits, Guest WiFi, POS and loyalty programs) and online (Website and app, Ecommerce, Digital Marketing) customer touchpoint data.

3. Collect and monetize your opt-in shopper data with WiFi marketing

Transform your WiFi network into a powerful marketing asset that builds customer database, promotes business and collects valuable insights.

The Bottom Line

In-store analytics can connect the dots between the consumer, the store and the buying decision. It is a great way to learn more about how the store is able to attract customers and help retailers to optimize customer experience.

With the help of BuWiFi, you are able to understand why customers visit your store, how they behave inside the store and what are the reasons behind them leaving empty handed.

BuWiFi is an inexpensive, lightweight and highly scalable analytics solution for understanding in-store customer behaviour and loyalty patterns. It is an effective solution that can drive sales and ensure customers enjoy shopping at your store.

Offline retailers want to…

• Measure and understand with the same level of depth and personalization as e-tailers have
• Engage with your customers in the store at the point of purchase

… but they don’t have the same tools as e-tailers have

• Footfall counters at doors:
  • Counts only number of people
  • No opt-in customer data for engagement and personalization
• Transactional data from POS systems:
  • Small sample size of customers: On average 80% customers leave the store without any purchase
  • No engagement/loyalty data
    • No dwell time
    • Visit frequency
    • Engagement rate
• Surveys:
  • Small data: Only gives businesses a “snapshot in time” of a small sample size of customers
  • Expensive
• Native Apps:
  • Low download rates
  • Low active users

Online - Offline data gap causes major issues

• Offline is still the king since 9 out of 10$ are still spent in store.
• On average 80% customers leave the store without any purchase.
• Digital interactions influence 64% of those purchase decisions
  • So when you engage properly with customers in-store, the opportunity is huge.

Therefore offline retailers must invest in technology and analytics so they can harness the power of data and personalize their offers.

Fortunately, WiFi analytics can resolve this issue for businesses of any size

Just Imagine

• Obtaining detailed, real-time analytics data on each and every shopper returning to your store,
• And optimizing and personalizing the shopping experience based on such data

With WiFi Analytics, retailers can bridge the online/offline data gap. They can better target their marketing and brand building efforts across multiple consumer touchpoints to better meet the demand for the modern customer experience.

This is tracked using mobile phones and your physical location’s WiFi access point(s) (AP).

Every mobile device – smart phone, tablet, laptop – has a unique identifying number called a MAC address. Every connected device broadcasts an anonymous signal. When WiFi is activated on the device, it broadcasts a signal (probe request) that “looks” for a WiFi AP. Probe request contains the device’s MAC address.

WiFi APs look for signals from WiFi-enabled devices within range. So when AP identifies a device within range, it starts collecting anonymous customer presence data. Users do not have to log into the WiFi for this to occur.

With Presence data, BuWiFi provides some very important metrics like:

• Total Passersby
• Total Visitors: Floor/Zone breakdown
• Dwell times: Long/Short Visit
• Day of week/hour of day
• Engagement/Bounce rate
• Heatmap

These metrics are valuable in terms of being able to get a clear picture of your venue’s foot traffic and loyalty rates.

• If you have multiple stores, you can compare different stores to each other.
• If you have big campuses like shopping mall, you can see heatmaps, floor/zone breakdown of each metrics.

Turn data into powerful insights

BuWiFi translates anonymous device data into customer intelligence. We help you to understand visitor behavior, shopping patterns, and store performance metrics.

• Get rich metrics and actionable insights of in-store shopping behaviour
• Enrich CRM Data
• Collect and monetize your opt-in shopper data